Corporate ID System
Printing is all about communications and what better imagery to convey the idea then the human face. With fierce competition in the the printing industry a unique die cut facial profile design was conceived to draw the prospective clients attention. The capacity folder being the primary marketing vehicle was designed with 3 flaps. The two side flaps were fashioned in the profile of a human face with a circular cutout for the eye. When stood up the two flaps formed a triangular head that metaphorically showed the two sides of the same face–communicating between the printer and the client. The design theme was translated into die cut metal business cards, capabilities brochure and web site.