Strikers Coffee

Premium Coffee Branding

A striker is a Blacksmith’s assistant who swings a heavy sledgehammer in large forging operations. Paying homage to the Blacksmiths trade and inspired by the blue-collar working class of the ‘20s, the Striker brand was designed to convey a sense of heritage, handcrafted personality and premium taste.

The branding program included wrap around graphics for the mobile coffee cart, coffee bag labels, paper cups, business cards, brochures, tee shirts, Whole Foods contest announcement ad and 5 page web site. The branded coffee cart was showcased at the 2016 Bay Area Maker Faire and the brand also received a $5000 small producers grant from Whole Foods.


Client Feedback:
I saw Masud’s work and was referred to him with high expectations.  Masud was a great partner and is a master of his craft.  He acted as a guide who encouraged me to develop my understanding of what I stood for which would become the foundation of my brand.  He transformed the abstract meanings into visual concepts, and patiently refined and innovated.  The result was a brand personality, story and associations that I am extremely proud of.  Masud exceeded my expectations.  I can wholeheartedly recommend him. ~ Jeff Stein, Owner | Strikers Coffee


  • Art Direction
  • Design
  • Typography
  • Illustration
  • Production